For bloggers, it's no longer enough to simply generate good content and hope for the best. The internet is now littered with many good bloggers with useful content and it's easy to get lost in the crowd.
There are many ways to promote your blog and one of them is through email. The danger with email is, your message could be easily classified as spam then it becomes more of a detriment to your campaign than an advantage.
The infographic below gives some very useful tips on how you can use email to your advantage. Here are the main points:
- Optimize for Mobile - more and more people are now using mobile devices to browse the internet, check their emails and for social networking. As a blogger or website developer, you have to make sure that your website is visible and useable in any device.
- Personalize and Interact - customize your emails so that readers will feel that you are talking directly to them and make them want to engage in a conversation with you. You don't always have to do a hard sell, sometimes getting them interested first is worth more in the long run.
- Adapt, Change, and Test - Don't sent the same pitch over and over again. That is a sure way to get your email relegated to the spam folder. Try to vary your messages and monitor how people are responding to them.
See the infographic below for more details. Better yet, print it out and post it where you can refer to it while strategizing for your next email campaign.